We are looking for a talented Digital Marketing coordinator to create and maintain a strong online presence for M-Birr, Ethiopia’s leading mobile money service. Your role is to implement digital marketing strategies through the company’s social media accounts, bulk SMS campaign portal, and other digital marketing channels.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

As a Digital Marketing coordinator, you will develop original content and suggest creative ways to attract more customers and promote the M-Birr brand. Ultimately, you should be able to increase web traffic and customer engagement to support our broader marketing strategies

Job Duties and Responsibilities

• Stay up-to-date with changes in major social platforms, current trends, and best practices from leading consumer brands
• Create engaging text, image and video content
• Design posts to sustain readers’ curiosity and create buzz around new M-Birr products and marketing campaigns
• Measure impact of Social media campaigns
• Train co-workers to use social media to amplify M-Birr’s Social media presence
• Facilitate online conversations with customers and respond to queries and feedback
• Report on online reviews and feedback from customers
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts’ layout
• Suggest new ways to attract prospective customers, like promotions and competitions
• Leverage other digital marketing channels to promote M-BIRR, such as SMS, email, etc.

Education And Experience

• BS degree in Marketing, New media or relevant field with three years of experience as a Social media coordinator.